Taking the Lede: How advocates can shape news coverage

Technical Assistance
Written By jasmine Sankofa

This event was hosted by Prison Policy Initiative and the Center for Just Journalism.

The Prison Policy Initiative and the Center for Just Journalism hosted a webinar to help advocacy organizations home their media strategies and get attention on critical issues. Panelists Wanda Bertram of the Prison Policy Initiative and Hannah Riley of the Center for Just Journalism provided guidance on how small organizations can make the most of their limited resources and staff capacity. They covered:

  • The lay of the contemporary news media landscape and basic tips for interacting with journalists;

  • The strategic benefits of building relationships with reporters, and how advocates should select reporters to reach out to;

  • How to have informal conversations with the media that can influence the news cycle, as well as write formal pitches that can lead to news clippings.

This resources focuses on shaping news coverage of the criminal legal system, but the tips are easily applicable to shaping news coverage of the family policing system.

the recording
jasmine Sankofa
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